marketing

jo yang on stage

12 lessons I’ve learned about sales, marketing and influence the last decade

1. Popularity passes, respect stays: Create a reputation, earn respect, your popularity won’t last, but the emotions people have experienced with you will, as well as the respect… A true reputation is stronger than mere popularity. 2. Your customers don’t just buy your offers, they buy your story, your identification, your values, your energy and, […]

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jo yang

The 7 best sales and marketing lessons I’ve learned the last 15 years as an introvert entrepreneur

Here’s what I’ve learned after more than 15 years working on myself, a decade of full-time entrepreneurship and having generated millions of euros in live and online sales, coached entrepreneurs/leaders and managed teams : Earning people’s trust isn’t a matter of extrovert or introvert, it’s about long-term relationships, and introverts have this ability to create

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