marketing

The major digital marketing & online business 2025 trends you don’t want to miss

2025 is approaching with its share of transformations, and the world of online business and digital marketing is at a decisive turning point. After years of saturation, clones and identical promises, consumer expectations are rapidly evolving. If you want to stay relevant and thrive in this ecosystem, here are the trends and issues that will […]

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jo yang marketing sales

15 lessons from 15 years of sales, marketing and influencing experience (from an introvert)

Whether it’s the generalist strategies or the context-free advice you find everywhere, it’s always very difficult to adapt it to yourself. I see too many people trying to over-adapt to methods that don’t suit them, to the point of becoming disgusted with marketing or sales. I love the expression “When you try too hard to

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jo yang on stage

12 lessons I’ve learned about sales, marketing and influence the last decade

1. Popularity passes, respect stays: Create a reputation, earn respect, your popularity won’t last, but the emotions people have experienced with you will, as well as the respect… A true reputation is stronger than mere popularity. 2. Your customers don’t just buy your offers, they buy your story, your identification, your values, your energy and,

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jo yang

The 7 best sales and marketing lessons I’ve learned the last 15 years as an introvert entrepreneur

Here’s what I’ve learned after more than 15 years working on myself, a decade of full-time entrepreneurship and having generated millions of euros in live and online sales, coached entrepreneurs/leaders and managed teams : Earning people’s trust isn’t a matter of extrovert or introvert, it’s about long-term relationships, and introverts have this ability to create

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