Sitting in front of my computer this morning, I’m reflecting on a recent conversation with Sarah, a brilliant entrepreneur I’ve been coaching.
“James, I’m completely overwhelmed,” she confided. “I have my marketing agency, my online course project, my speaking engagements… and each activity generates its own emergencies. How am I supposed to prioritize when everything seems crucial?”
Does this feeling sound familiar?
The Myth of Traditional Prioritization
For decades, we’ve been taught the same prioritization methods:
- The Eisenhower Matrix (urgent/important)
- The rule of 3 essential tasks
- The “eat the frog” technique for difficult tasks
These approaches work admirably… for people following a linear path with one main objective.
But what about us—the multipassionate individuals, the multifaceted creators, the entrepreneurs juggling several projects simultaneously?
For us, these traditional methods create more frustration than clarity.
Why We Fail at Prioritizing
I’ve observed a pattern in virtually all the multi-hat professionals I’ve coached over the past 10 years. The problem isn’t their discipline or organizational capacity.
The problem is conceptual.
Here’s why traditional approaches fail for multipassionate people:
They require impossible comparisons. How can you compare the importance of finalizing a client contract versus making progress on your book? These activities belong to different dimensions of your professional life.
They ignore synergies. Classic models treat each task as isolated, whereas in a multipassionate ecosystem, activities feed each other.
They impose a binary vision. “Do this OR that”—while the multipassionate approach seeks the “AND”—how to advance multiple projects in parallel.
From Linear Prioritization to Systemic Mapping
The revelation that transformed my own organization (and that of hundreds of entrepreneurs I’ve coached) is simple yet profound:
Don’t try to prioritize isolated tasks. Instead, map your complete ecosystem.
Imagine for a moment that your different activities aren’t separate entities competing for your time, but interconnected components of a living system.
In this vision, the question is no longer “which task is most important?” but rather “which action will nourish my entire ecosystem?”
The Priority Mapping Method
Here’s how I helped Sarah transform her approach, and how you can do the same:
1. Identify the central “Flow Pattern”
Instead of seeing your activities as separate, identify the central flow that runs through all of them—what I call your “Flow Pattern.”
For Sarah, this pattern was “transforming complex communication into accessible concepts,” a skill she used in her agency, her training courses, AND her speaking engagements.
This realization immediately changed her perspective: she was no longer managing three distinct activities, but three different expressions of the same expertise.
2. Create your “Impact Map”
On a single page, create a visualization of your entire professional ecosystem.
Place your Flow Pattern at the center, then arrange your various activities around it, with their interconnections. For each project or initiative, note:
- Its contribution to your overall ecosystem
- The resources it brings to other projects
- Its time horizon (short, medium, long term)
This map immediately reveals which actions have the most systemic impact.
3. Practice “Fluid Rotation”
Contrary to traditional advice advocating focus on one thing at a time, multipassionate individuals thrive through what I call “fluid rotation.”
Instead of blocking entire weeks on a single project, strategically alternate between your different activities throughout the same week, following cycles that respect your natural energy.
Sarah discovered she could devote her mornings (her creative energy peak) to developing her training course, her afternoons to agency clients, and certain evenings to preparing her talks.
From Overload to Synergy
After three months of applying this approach, Sarah sent me this message:
“It’s as if I’ve finally found the frequency that matches me. I no longer feel this constant guilt of neglecting one project in favor of another. I now see how each of my activities nourishes the others. And paradoxically, by stopping trying to prioritize everything, I’m moving faster on all fronts.”
This testimonial perfectly summarizes the transformation I regularly observe: the shift from a state of fragmented overload to a state of fluid synergy.
The Future Belongs to Multipotentialites
In an ever-evolving professional world, the ability to navigate between multiple areas of expertise is becoming a major competitive advantage.
Multipotentialites are not doomed to scatter their efforts. With the right conceptual framework and tools, their diversity of interests becomes their greatest strength.
The key isn’t to better prioritize within an unsuitable system, but to create a new system that honors and amplifies your multipassionate nature.
Taking the Next Step
In our Flowtasking coaching ecosystem, we’ve developed a complete methodology for professionals who juggle multiple roles.
If you’d like to explore how to transform your scattered efforts into strategic flow, feel free to DM me.